jobs offer : Assistant Social Media Officer

WE ARE HIRING!

Job title : Social Media Assistant

Department : Marketing and Brand Communication

Reporting Line : Segment Manager Social Media

Contract type: Permanent

Location : Head Office

Job Objectives

Develop UBA brand’s presence online (website, blog, platforms, etc.) and on social networks (Facebook, Twitter, LinkedIn, YouTube, Instagram, Tiktok, Whatsap, etc.), but also addresses any issues raised within the community, such as pre- or post-sales service, suggestions, ideas or feedback. The Social Media Support is responsible for the company’s e-reputation.

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Roles & Responsibilities

• Setting and implementing social media and communication campaigns to align with marketing strategies
• Develop a content marketing plan and editorial calendar.
• Create engaging and shareable content for social media, web platform and/or promotional videos.
• Provide community feedback to the management and stakeholders.
• Plan and execute community initiatives and programs.
• Respond to comments and customer queries in a timely manner
• Create an integrated digital plan that ensures content on UBA group websites and social media channels are joined up and consistent
• Monitor social media campaigns and analyze web traffic from the online community using key performance indicators (KPIs).
• Find new marketing and outreach opportunities to push brand image and products.
• Work with journalists, PR agencies & influencer to ensure accurate brand representation.
• Organize and participate in events to build community and boost brand awareness.

Key Performance Indicators

• Online Brand awareness
• Online reputation
• Timely execution of communication campaigns
• User reach via Online media
• Amount of followers on Social Media
• Engagement rate on social media
• Positive sentiment analysis on social media
• Website traffic
• 100% compliance with our Brand Policy

Education required

• A minimum of Bachelor’s degree in relevant disciplines such as Mass Communication or Marketing.
• Certification on Digital Marketing will be an added advantage.

Experience required

• Minimum relevant banking experience: n/a. Minimum non-banking but related experience: 2

Key Competencies:

Knowledge

• Digital Marketing
• Online Advertising
• Social media management
• Insight Generation
• Copywriting
• Graphic Design

Skills/Competencies/Aptitudes

• Excellent communication and interpersonal skills.
• Excellent organization and time management skills.
• Ability to work independently and in a team.
• Excellent presentation skills.
• Ability to understand the dynamics of content creation on social media and the internet.
• Hands on experience with social media management for brands
• Ability to interpret website traffic and online customer engagement metrics
• Ability to create visual design for the web using Canvas, Photoshop etc.