Recruitment notice: Assistant Social Media Officer

UBA IS HIRING!

Job Title: Social Media Assistant

Department: Marketing and Brand Communication

Reporting Line: Segment Manager Social Media

Contract Type: Permanent

Location: Head Office

Job Objectives

Develop the online presence of the UBA brand (website, blog, platforms, etc.) and on social networks (Facebook, Twitter, LinkedIn, YouTube, Instagram, TikTok, WhatsApp, etc.). Address community concerns, including pre- or post-sales service, suggestions, ideas, or feedback. The Social Media Support is responsible for managing the company’s e-reputation.

Roles & Responsibilities

• Setting and implementing social media and communication campaigns to align with marketing strategies.
• Develop a content marketing plan and editorial calendar.
• Create engaging and shareable content for social media, web platforms, and/or promotional videos.
• Provide community feedback to management and stakeholders.
• Plan and execute community initiatives and programs.
• Respond to comments and customer queries in a timely manner.
• Create an integrated digital plan to ensure content on UBA group websites and social media channels are cohesive and consistent.
• Monitor social media campaigns and analyze web traffic from the online community using key performance indicators (KPIs).
• Identify new marketing and outreach opportunities to enhance brand image and promote products.
• Collaborate with journalists, PR agencies, and influencers to ensure accurate brand representation.
• Organize and participate in events to build community and boost brand awareness.

Key Performance Indicators

• Online brand awareness.
• Online reputation.
• Timely execution of communication campaigns.
• User reach via online media.
• Number of followers on social media.
• Engagement rate on social media.
• Positive sentiment analysis on social media.
• Website traffic.
• 100% compliance with our Brand Policy.

Education Required

A minimum of a Bachelor’s degree in relevant disciplines such as Mass Communication or Marketing. Certification in Digital Marketing will be an added advantage.

Experience Required

Minimum relevant banking experience: n/a. Minimum non-banking but related experience: 2 years.

Key Competencies:

Knowledge

• Digital Marketing.
• Online Advertising.
• Social media management.
• Insight Generation.
• Copywriting.
• Graphic Design.

Skills/Competencies/Aptitudes

• Excellent communication and interpersonal skills.
• Excellent organization and time management skills.
• Ability to work independently and in a team.
• Excellent presentation skills.
• Ability to understand the dynamics of content creation on social media and the internet.
• Hands-on experience with social media management for brands.
• Ability to interpret website traffic and online customer engagement metrics.
• Ability to create visual design for the web using Canvas, Photoshop, etc.